PassyahRaffi
Technology Architect
ServicesCase StudiesAboutContactDiscuss Your Problem
Full-Stack Engineer · Commerce Systems · System Architecture

Building Scalable Systems for Real Business Operations

I'm Passyah Raffi, a Fullstack Engineer focused on commerce platforms, system integrations, automation, and internal business systems — turning real requirements into systems that hold up in production.

4+ years building production systems in commerce, ERP, and automation.

Two ways to work with me

Join a Team

For companies looking for an engineer who can work across application development, integrations, commerce systems, and business operations.

Learn About My Background

Technical Project Support

For brands and businesses that need specialist help with Shopify, integrations, automation, tracking, internal systems, or technical commerce workflows.

Explore Services

Is your business still running like this?

Most growing companies don't have a tech problem — they have processes that outgrew their tools.

Spreadsheets as the system of record

Rebuilt by hand every week — and no two reports match.

Approvals happening in chat

Scattered across threads, with no record of who approved what.

Manual inventory counts

Paper counts and warehouse reality drift apart every cycle.

Systems that do not talk

The same order gets typed into three different systems.

Duplicate and conflicting data

Customer and product records live in several places — none quite matching.

Limited management visibility

One simple question takes a day and three people to answer.

I turn fragmented processes into structured digital workflows — with clear approvals, access control, and audit trails.

How I help

Four ways I typically help growing companies — most start with one, then expand.

Custom ERP & Internal Systems

The situation: Stock, sales, and approvals live across spreadsheets and chat threads, so there is no single set of numbers anyone fully trusts.

  • Inventory & stock management
  • Multi-level approval workflows
  • Role-based access per department
  • +2 more

Business Process Automation

The situation: The team spends its days on repetitive work: manual recaps, copying data between files, and reminders that a person has to remember to send.

  • Automated recurring reports & recaps
  • Scheduled notifications and reminders
  • Data sync between existing tools
  • +2 more

System Integration

The situation: Website, ERP, marketplace, and warehouse each run on their own, so the same data has to be entered several times over.

  • Website ↔ ERP ↔ CRM integration
  • Marketplace & warehouse sync
  • API layer design
  • +2 more

Business Website & E-Commerce

The situation: The company website no longer reflects the size of the business, or the online store has become slow and awkward to extend.

  • Company & brand websites
  • Custom online stores
  • Shopify development, theme architecture & customization
  • +2 more

Shopify Customization

The situation: The store runs on Shopify, but the way the business actually operates is not something the platform supports out of the box.

  • Shopify theme architecture and customization in Liquid
  • Custom tooling for workflows Shopify has no native answer for
  • Integration between Shopify and the systems you already run
  • +3 more

Selected Case Studies

Real systems I've designed and built to solve operational complexity and drive measurable impact.

Shopify Storefronts & Custom Tooling

Problem: Stock Shopify stopped exactly where the business process began — the parts that mattered most were not in the platform.

Impact: Eleven storefronts built and customized — including LOGO DE CORPS, TORCH, Hermo, and Acaii Tea — with tooling for what Shopify does not do natively.

What changes for your operations

Not the software itself — what your team stops doing by hand, and what you finally get to see.

Better operational control

A defined flow — not whoever remembers what.

Less repetitive manual work

Recaps and reminders move to the system — your team focuses on judgment calls.

Centralized business data

One place everyone trusts for product, stock, and transaction data.

Clearer approval workflows

Every request has a path, an owner, and a visible status.

Traceable audit trail

Who did what, and when — the basis of real accountability.

Infrastructure that scales

Architecture that holds its shape as you grow.

How I work

Work starts with your operations, not a tech choice — the stack comes once the problem is clear.

  1. 01

    Business discovery

    How the business earns, where it loses time, what to solve first.

  2. 02

    Process mapping

    How work actually flows today — including the steps nobody wrote down.

  3. 03

    Solution architecture

    What to build, integrate, or leave alone — trade-offs made explicit.

  4. 04

    Development

    Built in reviewable increments — working software early, not just at the end.

  5. 05

    Integration

    Connected to the tools you already use, so data has one clear path.

  6. 06

    Deployment

    Environment, access, and monitoring set up right from day one.

  7. 07

    Continuous improvement

    Adjusted as the business changes — the process won't stay still.

4+ Years

Professional Experience

20+ Systems

Built & Maintained

11 Shopify Stores

Commerce Platforms Delivered

Global Ready

Open for Remote Collaboration

My Engineering Approach

Beyond code, I build structured digital systems that scale with business growth.

System-First Thinking

Every project starts with scalable architecture — built to stay maintainable long-term.

Business-Driven Engineering

Tech decisions tied to measurable business impact, not novelty.

Scalable Architecture Design

Clean standards, modular architecture, performance — non-negotiable in every build.

Cross-Team Collaboration

Works directly with HR, Ops, Business, and Tech to turn complexity into systems.

Technology Stack

The technology foundation behind scalable systems, commerce, and automation.

Frontend

React.jsNext.jsVue.jsNuxt.jsVuexPiniaTypeScriptJavaScriptSSR / SSG / ISRTailwind CSSShopify LiquidShopify Theme ArchitectureShopify Customization & Integrations

Backend & System

PHP (Laravel)Node.jsExpress.jsRESTful APIsMVC ArchitectureSQL ServerPostgreSQLMySQLRedisAuthentication & Authorization

DevOps & Integration

DockerCI/CD PipelinesApplication DeploymentEnvironment ConfigurationLinux Server AdministrationNginxPM2System IntegrationProduction Troubleshooting

Tools & Platforms

PostmanGitGCPSupabaseVercelStrapiSanityFigmaVS CodeNotionJiraTrello

Development Practices

Component-Based ArchitectureAtomic DesignPerformance Optimization & SEOAgile / ScrumAPI Integration

Beyond Code — Building Long-Term Technology Solutions

My long-term focus: scalable systems, automation, and commerce infrastructure that hold up as businesses grow.

Not just features — structured systems built to last, wherever I'm building them.